Monday, August 25, 2014

New Zealand July 2014 (Special Edition)

Even the Holden Volt saw its sales rise 

Outlander PHEV Carries New Zealand EV's to New Heights

Many didn't see this coming, but the arrival of the Outlander PHEV to New Zealand kickstarted for real the Kiwi EV market, selling 129 units to date, which means that the japanese e-SUV sells more in one month than the rest of the competition sold in years!

Even the other two contenders benefited from Mitsu success and hype, both selling now way more than in past years, with all this unexpected sales level (158 to date), the EV Share jumped to 0,22%, eons above last year 0,007% and above the score of neighboring Australia (0,02% share in '14), which registered 114 plug-ins (79 Leaf and 35 Volt) until June, despite having a global market several times larger than NZ. . .

Will the Outlander PHEV do the same stunt in Australia? Or will that role go to the upcoming arrivals of Tesla and BMW?


New ZealandYTD July '142013
Mitsubishi Outlander PHEV129N/A
Nissan Leaf220
Holden Volt72
TOTAL1588*

* - >The other 6 were Mitsubishi I-Miev's



PHEV's eat into regular hybrid sales

Thanks to this board, courtesy of David from MIA organization, we can see the sales of different types of hybrids and electric cars, and a curious number here is that the arrival of the Outlander PHEV coincided with the sinking of the Toyota Prius V and Peugeot 3008 Hybrid 4 sales, both of which can be considered as rivals of the Mitsubishi SUV, so one can say that Plug-in Hybrids will be the next stage of success for regular hybrids (Wink, wink, Toyota and Honda).

Make and Model
Total
YTD 11
YTD 12
YTD 13
YTD 14
Petrol Hybrid
   Total
4,681
578
946
768
665
   BMW 535I
4
0
2
2
0
   HONDA CIVIC
6
4
2
0
0
   HONDA CRZ
108
0
41
16
12
   HONDA INSIGHT
496
124
192
39
0
   LEXUS CT200H
477
91
62
53
60
   LEXUS ES300H
37
0
0
0
19
   LEXUS GS300H
8
0
0
0
4
   LEXUS GS450H
55
1
14
10
10
   LEXUS IS300H
78
0
0
21
28
   LEXUS LS600HL
6
0
1
0
2
   LEXUS RX450H
267
42
55
50
35
   NISSAN PATHFINDER
11
0
0
0
11
   PORSCHE CAYENNE
2
1
1
0
0
   TOYOTA CAMRY
1,462
174
265
241
205
   TOYOTA PRIUS
473
141
89
57
39
   TOYOTA PRIUS C
1,026
0
192
235
239
   TOYOTA PRIUS V
165
0
30
44
1
Diesel Hybrid
   Total
27
0
1
14
7
   MERCEDES-BENZ E-CLASS
1
0
0
0
0
   PEUGEOT 3008
13
0
1
8
3
   PEUGEOT 508
13
0
0
6
4
Plug-In Petrol Hybrid
   Total
129
0
0
0
129
   MITSUBISHI OUTLANDER
129
0
0
0
129
Electric
   Total
76
6
10
8
29
   HOLDEN VOLT
16
0
0
2
7
   MITSUBISHI I-MIEV
24
6
5
6
0
   NISSAN LEAF
36
0
5
0
22

2 comments:

  1. Nice that even with the complete lack of any reliable omnipresent charging infrastructure they have sold 22 Leafs, that is great! Especially since the Leaf is not cheap and NZers are not the richest people for the most part.

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    Replies
    1. Not only that, there have been reports that have been arriving several used Leafs imported from Japan, which means that the demand is there.

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